Freelance • Massachusetts • 9/2014–Present
Copy Director, Content Development, Creative Direction, Marketing Expertise:
Skip Hop
•Copywriter for product packaging, sales boards and materials, plus website copy and all digital promotions
Garden & Gun
•Writer for several key advertorials, including a series featuring interviews with well-known Louisiana chefs
Park Literary + Media
Sales Graphics
•Script writing for client presentations and television commercial spots
PEOPLE magazine
•Crafting native content for PEOPLE.com, plus print pieces and marketing presentations
Skip Hop
•Copywriter for product packaging, sales boards and materials, plus website copy and all digital promotions
Garden & Gun
•Writer for several key advertorials, including a series featuring interviews with well-known Louisiana chefs
Park Literary + Media
•Writer for Nicholas Sparks Newsletter and promotional email blasts
•Created copy for website relaunch 2016 Sales Graphics
•Script writing for client presentations and television commercial spots
PEOPLE magazine
•Crafting native content for PEOPLE.com, plus print pieces and marketing presentations
PadSquad
•Generated custom content for native articles and touts, plus marketing stunts
ESSENCE & People en Español
•Acting as off-site Copy Director, writing advertorial and promotional pages as well as branding efforts
QuoteKeep
•Developed instructional, informative and brand copy for consumer-facing pages within App
•Developed instructional, informative and brand copy for consumer-facing pages within App
Popular Science
•Coordinated
and hosted corporate Sales Meeting
•Created
customized proposals for the entertainment category
Time Inc. Style & Entertainment Group • New York • 9/2008–9/2014
Copy Director, Print, Digital &
Tablet:
InStyle,
PEOPLE, PeopleStyleWatch,
People en Español,
Essence, Entertainment Weekly
•Upheld
brand attitude and voices for each title across all forms of media: print,
digital, social, mobile, tablet, TV
and video
•Developed
concepts and write copy for:
•In-book
pages: advertorials, special sections and brand ads
•Online:
native content, ads, email blasts, web banners, sweepstakes, quizzes, interactive units and
media kits
•Social Media, mobile
and tablet promotions: tweets, posts and interactive tablet units
•TV
and video scripts:
TaxiTV
spots, brand videos, celebrity stylist scripts and corporate speeches
•Sell
sheets and sales materials for existing and new promotional programs, plus
issue-focused branding efforts
•Worked
directly with Art Directors, Sales Representatives and advertisers to create
and traffic all pieces
Most Notable
•
•
•Created
copy for top
performing ad on PEOPLE Tablet App: Dasani campaign
•Responsible
for concept and copy of the top
revenue-generating, integrated ad campaign within the Style & Entertainment Group, increasing incremental revenue
and maximum brand exposure across PEOPLE, PeopleStyleWatch
and InStyle:
Caress print, digital and video campaign
•Primary
liaison between key advertising partners and publications to create
brand synergy across the Style &
Entertainment Group, i.e. Responsible for 38
advertorial pages for Pantene in 2012
•Writing
specialty: fashion
and beauty categories
U.S. News & World Report/USNews.com • New York • 11/2007–6/2008
Promotion & Copy Director
•Responsible
for brand voice across multi-platforms and all channels:
Nation/World,
Education, Health and Money/Business
•Created
copy for U.S. News & World Report
and USNews.com:
•In-book
pages:
advertorials, special sections and brand ads
•Online:
ads,
email blasts, web banners and media kit
•Built
branding efforts, in-book and online promotions and all sales pieces
Most Notable
•Managed
and produced
online media kit via custom CMS
Condé Nast Bridal Media • New York • 6/2005–11/2007
Senior Promotion Manager
/Copywriter:
BRIDES, Modern Bride, Elegant
Bride, Brides.com,
Your Prom
•Wrote
customized copy and managed promotional programs:
•In-book
pages:
advertorials, special sections, sweepstakes,
marketing pages and brand ads
•Event
collateral:
ads,
email blasts, web banners, on-site collateral and promotional materials
•Sales
materials:
issue-specific promotions, sell sheets,
publisher letters, corporate speeches and media kit
Most Notable
•Developed
and implemented corporate launches of new brands, Condé
Nast
Bridal Group and Condé Nast
Bridal Media
•Oversaw
and managed
the
Promotion
Coordinator
•Sole
writer for centralized creative department servicing five
brands
TEEN PEOPLE Magazine • New York • 9/2004–6/2005
Sales Development Associate
•Wrote
merchandising proposals to support advertising staff
•Executed
merchandising programs and managed all program
budgets: in-store
retail events, fashion shows, in-school concerts
and sponsored road trips; i.e. primary liaison
with clients,
event venues,
negotiating barter agreements and more
•Coordinated
TEEN
PEOPLE
signature events on-site, i.e. “20
Teens
Who Will Change
the World”
Most Notable
•Acted as host/emcee
of
all fashion shows and the “Listening Lounge” private concert events with top
celebs
•Launched
and
managed the online events and promotions page,
plus the monthly email blast:
grew
audience to an opt-in readership
of
225,000+
Family Circle Magazine • New York • 1/2003–9/2004
Marketing Coordinator
Most Notable
•Managed,
coordinated and wrote the editorial FamilyCircle.com eNewsletter
Viacom • New York • 11/2000–12/2002
Department Assistant
•Provided
assistance to various departments: Employee
Events and Programs,
Human Resources: including offices
of CEO, EVP,
SVP, Legal
and
Paramount
Pictures Programming
Most Notable
•Read
and interpreted
daily ratings reports for
Paramount Pictures
EDUCATION
Boston University
BS, Television Production and
Writing, College of Communication
Concentration, Acting/Theatre,
College for the Arts
